Azlan.

Salesforce AI Lab Photography Field Notes Blog Book a call →

Selected work · A decade on Salesforce · A year in AI

Building Systems.
Telling Stories.

Salesforce architect, AI builder, and photographer — working at the seam between enterprise infrastructure and the people who have to live with it.

View the work → Book a call

Available · Q1 2026 Sydney · Remote worldwide

NAMEAzlan Allahwala

ROLEArchitect · Builder · Storyteller

EST.2015 · a decade in

Scroll

Cover Story

01 / 05

YELLOWSTONE CLUB · IN FLIGHT 2025 → now

DISCOVERY · MEMBER JOURNEY

Mapped the life of a private club member end to end.

Shadowed concierge, membership, F&B and real estate teams across the Montana resort. Catalogued every touchpoint a member hits in a season and the spreadsheets papering over the gaps.

ARCHITECTURE · ONE MEMBER RECORD

A single Salesforce org for membership, lodging and concierge.

Unified member, household and property into one data model. Experience Cloud as the private front door. Service Cloud running concierge. Real estate, F&B and activities all writing to the same record.

BUILD · LUXURY CRM

Replacing hand-stitched workflows with guided member flows.

Screen Flows for concierge requests, stage-gated onboarding for new members, automated preference capture, and an audit trail for every bespoke request.

NEXT · AGENTFORCE FOR CONCIERGE

An AI concierge layer the team actually trusts.

Piloting Agentforce to handle the first turn of every request — lift tickets, dinner, housekeeping, private aviation handoffs. Grounded in the member record.

Before

7systems

concierge email, PMS, POS, spreadsheets

→

After

1org

one member, one record, one relationship

7→1

systems unified

3×

concierge throughput

24/7

Agentforce pilot

Salesforce Experience Cloud Agentforce

Building a private club CRM for one of the most exclusive communities in the world.

Current engagement. Architecting Yellowstone Club's member platform — unifying membership, lodging, real estate and concierge onto one Salesforce org. Experience Cloud as the private front door; Agentforce piloting the first turn of every concierge request.

See more work → All case studies →

Years in enterprise tech

Nielsen · 2013

Projects delivered

Yellowstone Club · 2024

Salesforce certifications

Town of Cary · 2025

Salesforce

Architecture for organizations that cannot break.

02 / 05

47MRecords migrated 0.3sAvg query time 8wkEnterprise cutover 0Downtime events 40%Auto-resolved tickets 3×Member engagement $2.4MOps savings / yr 10yrOn platform 47MRecords migrated 0.3sAvg query time 8wkEnterprise cutover 0Downtime events 40%Auto-resolved tickets 3×Member engagement $2.4MOps savings / yr 10yrOn platform

SalesforceYellowstone Club

Building a private luxury CRM from scratch

Unified member lifecycle, property management, and concierge services into a single Salesforce platform for one of the most exclusive private residential communities in the world.

60%

faster onboarding

4.8/5

member CSAT

3,200

records migrated

Designed member, household, and property data models from scratch with no legacy debt.
Built concierge desk in Experience Cloud with real-time occupancy and preferences.
Integrated ski ops, dining, and housekeeping via MuleSoft event streams.

Sales CloudExperience CloudMuleSoftApexLWC

Grants lifecycle platform

Replaced 47 spreadsheets with a centralized Salesforce platform. Reduced compliance reporting from weeks to on-demand. Built an Experience Cloud portal that cut submission errors by 70%.

70%

fewer errors

47→1

sources of truth

14d→1d

report turnaround

Grant intake, review, scoring, disbursement, and reporting on one platform.
Role-based approval chains with audit trail for federal compliance.
Public-facing applicant portal with file upload and progress tracking.

Gov CloudFlowExperience CloudOmniStudio

Agentforce implementation

Deployed Salesforce Agentforce for the Town of Cary, NC. AI agents now handle 40% of citizen service requests autonomously, reducing average resolution time by 58%.

40%

auto-resolved

58%

faster resolution

24/7

availability

Multi-topic agents routing across permits, utilities, and public works.
Grounded on 8K pages of municipal policy and ordinances via Data Cloud.
Escalation path to human agents with full conversation context.

AgentforceData CloudFlowService Cloud

Member engagement platform

Unified Sales Cloud, Experience Cloud, and Marketing Cloud for a prestigious 100+ year old private athletic club. Drove 3× improvement in member engagement through personalized journeys.

3×

member engagement

100+

year legacy

12mo

delivery

Sales CloudExperience CloudMarketing CloudLWC

Experiments that actually ship.

03 / 05

Agents2025

Agentic workflow orchestrator

Multi-agent system using Claude and tool-use to plan, execute, and self-correct complex business processes. Agents negotiate task allocation, escalate edge cases, and produce audit trails for every decision.

specialist agents

94%

task completion

12×

faster than manual

Planner, executor, critic loop with disk-backed task queue.
Tool-use for web search, code execution, and internal API calls.
Every action logs inputs, outputs, and rationale for audit.

ClaudeTypeScripttRPCPostgresRedis

Context-aware code assistant

RAG-powered code review tool that ingests an entire repository, maps dependency graphs, and provides architecture-aware suggestions. Hybrid search with BM25 and dense embeddings.

+34%

review accuracy

<200ms

p50 query

1.2M

chunks indexed

BM25pgvectorOpenAI embeddingsTree-sitter

Domain-specific summarizer

Fine-tuned Mistral 7B on 15K legal and compliance documents. Outperforms zero-shot GPT-4 on domain-specific ROUGE-L by 18%.

2025

Evals2025

LLM evaluation harness

Custom evaluation framework comparing LLM outputs across accuracy, latency, cost, and hallucination rate. Head-to-head benchmarks with human-in-the-loop scoring and automated regression detection.

2025

Field Notes

What ten years on the platform actually taught me.

Not a thought leadership list. Six things I learned the hard way, building, shipping, and handing off Salesforce platforms for clients who had to live with the decisions after I left.

N° FIELD / 06

01/ ARCHITECTURE

The architecture review is really a stakeholder review.

The diagram is a pretext. What you are actually debating is whose team owns what, whose budget pays for what, and whose incident pager rings at 2am. Draw the political map before the data model.

Salesforce

02/ CLIENT TRUST

The first fifteen minutes set the next six months.

Show up with a point of view, not a deck. Clients buy conviction, not options. A short, specific opinion earns more trust in fifteen minutes than a sixty slide capability tour ever will.

Relationships

03/ DELIVERY

Ship the ugly slice in week two.

A thin, working end to end slice beats six months of clean modeling. It forces the hard integration questions early, gives the sponsor something to defend, and lets the team feel momentum before scope shifts.

Delivery

04/ LISTENING

The admin is your most important stakeholder.

Executives approve the project. Admins keep it alive. Spend the first week with the person who will own the org on Monday morning after you leave. Their pain points are the real backlog.

People

05/ HANDOFF

Runbooks are love letters to the team that inherits you.

Every platform I built was a handoff in the making. Write the incident playbook while the decisions are fresh. Record the loom. Leave the breadcrumbs you wish the last person had left you.

Craft

06/ JUDGEMENT

Say no more than feels comfortable.

Most Salesforce debt comes from well meaning yeses. A feature that is hard to remove later should be hard to add now. Pushing back is not difficult, it is the job. Clients remember the no that saved them.

Principles

Azloza Photography

Cities most people see only from a plane window.

04 / 05

AZLoza

05 / 05 · Travel · Architecture · Light ALL FRAMES

01 / 05

Kuala Lumpur · Travel

Batu Caves, Steps to the Divine

02 / 05

Niagara Falls · Landscape

Where Thunder Meets Mist

03 / 05

Sydney · Architecture

Steel Over Sandstone

04 / 05

Istanbul · Architecture

Modern Geometry in Light

05 / 05

Istanbul · Travel

Where the Sacred Meets the Everyday

View full gallery @azloza →

Trusted by

Nielsen Yellowstone Club Pharmedium Breckenridge Grand Vacations Huizenga Group Private Athletic Club Town of Cary, NC Nielsen Yellowstone Club Pharmedium Breckenridge Grand Vacations Huizenga Group Private Athletic Club Town of Cary, NC

What people say

Azlan brought a wealth of knowledge and experience to our project at Yellowstone Club. His strategic insights significantly shaped our implementation, helping us confidently navigate complexities. Without his contributions, we could not have completed our massive project.

Madison Morgan

Director of Client Success, Nines · via LinkedIn

Azlan was absolutely fantastic to work with. Any Salesforce development issue our team had he was able to resolve quickly and efficiently. He always went above and beyond, no matter what time of day.

Mea Miller

CRM, Technology and Data Management, Nielsen · via LinkedIn

We brought Azlan in for a single discovery sprint and ended up extending the engagement three times. He sees the whole board: architecture, stakeholders, timelines, and explains it in a way non-technical execs actually understand.

Daniel Reyes

VP Digital Transformation, Mid-market SaaS · via referral

About

Azlan Allahwala.

Ten years deep in enterprise Salesforce. Building AI tools that actually ship. Shooting photographs in cities most people only see from a plane window.

I take things apart, understand how they work, and put them back together better than I found them, whether that's a platform serving 10,000 users or a frame of light falling through a train window in Sydney at 6 AM.

Work with me → The full story →

Contact

Let's build something worth shipping.

Tell me the shape of the problem. I'll tell you whether I'm the right person for it within 24 hours.

Prefer email? [email protected]

Building Systems. Telling Stories.